MORE THAN A NAME
TSHIRTCHILL as already indicated by the name, combined T-SHIRT and CHILL.
It's simply because, we do believe, one cannot exist without the other.
Nowhere else are streetwear and streetart Brit Chic presented as in TSHIRTCHILL.
it's because T-SHIRT was made to CHILL , TSHIRTCHILL was made :
T-SHIRT is made to CHILL, to feel free and comfortable, to get rid of trouble and calm down, just take it easy, be cool and enjoy life. So it's chill and so it's tshirtchill.
2 personal inspiring experiences in London were behind our brand idea that we normally planned to convert into reality by opening a small but chic boutique in London already earlier, but we had to postpone and modify the concept due to COVID-19 pandemic and Brexit:
Nevertheless our boutique opened in digital London as:
It started with a wish in "Somerset House London" during London Fashion Week after being inspired by all those exciting street styles, trend presentations and Prêt-à-Porter collections while enjoying the surrounding event highlights and photographing models walking around.
It turned into final decision much later one summer night, after joining an after work party, entertained by a live music band playing old british hits and new UK charts inside an art museum. It was astonishing to enjoy an Irish pub authentic ambience inside an art museum for the first time in central London !!!! Having fun and partying next to impressive and spectacular paintings on the walls was an absolutely fascinating experience.
So the idea was born to mix all these unforgettable captivating moments of pop art, design, fashion, British pop culture, London nightlife, Irish pub atmosphere, T-SHIRT love and CHILL mood in just one easy name TSHIRTCHILL to express our Brit Chic fashion designs.
tshirtchill is creatively made very british to fit in name and suit in outfit !!!
T-SHIRT and CHILL